Celebrating Christmas and sustainability in Soho…


Raising global awareness.

This year Carnaby Street has teamed up with ocean conservation charity Project Zero to create a magical Christmas display to make a difference.

The skies above Soho are now adorned with a beautiful underwater scene depicting areas of the world’s oceans that are in need of conservation.

Bright pink coral, a bubble blowing 5-metre long whale, giant clusters of Jellyfish, 200 illuminated vampire squid and a flurry of floating kelp encourage people to think about all aspects of sea life. Recyclable and reusable materials (repurposed fishing nets, post-use bubble wrap, 1,500 recycled plastic bottles) were used to create this illuminating display.

Decorated using water-based, eco-friendly, vegan paint. The power used for the lights is from a 100% renewable source.

Since the beginning of our Gin Journey The King of Soho’ has always put sustainability at the forefront. Our glass bottle, cork and capsule are all recyclable. And our outer cases are made from virgin material. The decoration process used to achieve our bold and colourful Soho Spirit is innovative; the ink organic, 100% recyclable and eco-friendly.

This Christmas in Soho we are showing the ocean some love.

To help Project Zero with this important mission please tap at donation points around Carnaby Street at Foubert’s Place; inside JinJuu; The Shakespeare’s Head; The White Horse and Department of Coffee and Social Affairs.