Variorum Gin

The King Of Soho

A pink berry edition of the original King of Soho London Dry Gin. Lovingly crafted in London, notes of strawberry complement the classic juniper and citrus flavours of the original recipe.

A contemporary gin made in the UK.
A subtle pink berry edition of the classic London Dry Gin
Key botanicals: strawberry, floral chamomile and citrus peels
37.5% ABV
The packaging is recyclable and eco-compatible, and the decoration on the bottle uses organic inks.

* Gin and Tonic Signature Garnish – strawberries

Why ‘Variorum’? The creativity and literary works of Soho were the inspiration behind the name. In literature, a variorum edition is an original works with notes.

Fresh strawberry and floral chamomile lead on a wave of soft juniper with a suggestion of citrus. The off-sweet palate has fruit bursting at the front before a gentle vanilla spice emerges giving a luxurious creamy feel. Strawberries and cream give way to a subtle floral tone on the finish with a pronounced tang of grapefruit with a smooth finish.

Botanicals

More than 12 botanicals are used to create our gin

Juniper Berries

The main botanical ingredient in gin is juniper, which is also the only botanical ingredient required by law. Since the 10th century, juniper extracts have been widely used for their medicinal benefits. Juniper is a member of the conifer family and the oil from the berries contains a high level of pine aromas that one should always be able to find in gin.

Chamomile

Considered one of the nine sacred Saxon herbs, Chamomile has been used extensively in aromatherapy for centuries. Its relaxing properties are well known. When used as a gin botanical, it adds a combination of flavours such as apple and freshly-mown hay.

Coriander

Probably the second most commonly used botanical in gin is coriander seed. Cultivated by the Ancient Greeks since 2000BC it has a mild sweet, citrus flavour and imparts an ethereal floral and lemon citrus scent which harmonises with the Juniper.

Orange Peel

Orange oil slows down the heart rate and promotes a feeling of well-being and relaxation. Well known for lifting the mood and encouraging sleep. It’s use in both aromatherapy and perfumery is extensive – a great example is Chanel No5.

Liquorice

Mentioned as an aphrodisiac in the Kama Sutra, Liquorice is a difficult flavour to identify in gin but often manifests itself in ways similar to fennel, tarragon and anise. The powdered root which we use is very sweet containing enzymes much sweeter than sugar which helps enhance other flavours.

Grapefruit Peel

Our main citrus botanical is Grapefruit Peel. It enhances the ‘freshness’ of the aromas in the gin and nuances the citrus in the finish. Originally called ‘the forbidden fruit’, Grapefruit, is believed to have originated in Barbados and is a fusion of sweet orange and pomelo. The peel is known for its antioxidant properties.

Our History

Creativity, Hedonism & Non-Conformity

Created by Alex Robson and Howard Raymond, sparked by an epiphany late one night over a classic Gin cocktail, the pair set about creating a high quality and beautifully designed range of spirits.

A celebration of the life and legacy of the original ‘King of Soho’, Howard’s father, Paul Raymond.

A challenger spirit, Raymond was famous for his risqué shows and for a while dominated the London entertainment scene; revolutionising the district of Soho.

The bold and colourful design of the bottles embody the characteristics that make Soho unique, reflecting both the past and the present of this vibrant and hedonistic district of London.

Contact Us

West End Drinks
Cardinal House
39-40 Albemarle Street
London
W1S 4TE

General Enquiries
International Distribution

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Our Spirits

Variorum Gin

Botanicals

Juniper Berries

Our History

Creativity, Hedonism & Non-Conformity

Contact Us

Where to buy

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